Services

Markenhaut offers for lifestyle and utilitarian brands high-end architecture for luxury and authentic spaces or experience-driven environments in the hospitality, gastronomy, and tourism sectors as well as in the broader commercial and technical industries. We offer a holistic and tailor-made service-fabric which is composed of 5 interconnected service areas:

Architectural Branding
The materialization and spatial manifestation of brand identity and corporate values through architectural means – including buildings, façade design, planning and shaping of outdoor spaces, as well as the synchronized development of interior architecture.

Interior Architectural Branding / Interior Design
The spatial translation of brand identity within a company’s interior – in close correlation with the overarching architectural concept.

Visual Branding / Graphic Design
Development of print media, logos, color systems, patterns, typography, ornamentation, and structures that are consistently aligned with both architectural and interior branding.

Web Design / Digital Branding
Creation of digital brand spaces, particularly websites Apps and online shops, which are visually, architecturally, and spatially coherent – ensuring cross-media brand communication.

Product Design & Brand Merchandising
Development of products and packaging solutions that physically embody the brand identity and strategically enhance brand awareness, customer loyalty, and identification.

These five service areas are interwoven into a multimodal, coherent, and cohesive brandskin. The aim is to provide our clients with a holistic, authentic, and vibrant brand identity across all brand touchpoints.

The result is a systemic brand character that remains recognizable across all media and, as such:

• strengthens brand awareness

• ensures brand consistency

• sharpens brand differentiation

• and sustainably increases brand value
  
  

For companies seeking to evolve, scale, or transform, the need for an integrated and adaptable branding system is constant. Once we realize an initial holistic branding experience with you, further opportunities for long-term collaboration often arise, including:

• Rebranding processes

• Updates in product design

• Expansion of digital platforms or physical locations

• Continuous redesign of interiors or merchandising updates

• Maintenance services and brand audits